While 99% of the population is going to work every day, trading their time for money … there’s a special group of in-the-know people who are waking up to a world of financial potential that most people don’t know is possible. Imagine what it would be like to get emails like this every single day:
1. Choose a great business idea, then start to build a website that attracts visitors.
Here’s a quick tip to come up with a great business idea: Combine one of your ideas/hobbies/skills to find something that you care about and figure out how that can be used to solve another person’s problem. Here is a written article of how to come up with a good idea and then validate it. so I’m not going to belabor the point here.
Here’s what to do: Create a simple website for pennies using WordPress or Squarespace that advertises what you do, and/or the product you’re offering. You don’t need any web or tech skills to make this happen. Both resources have ready-to-install templates. You just need to know how to use the internet!
Use regular tools (like Facebook, Instagram, a blog, etc) to start driving people to your website. Nothing secret or tricky here. Just talk to your friends, family, and accessible networks and try to start solving their problems. Identify their pain points and then go about actively solving them. This will help you finetune your idea.
Direct them to your site to pick up their free piece of value content that you’ve prepared for them. Which is the subject of Step 2 …
2. Turn those website visitors into loyal subscribers by offering them something free in exchange for their email address.
Create free, helpful content and ask visitors for an email address in exchange.
For example, you could offer a free 15-minute consultation, a tutorial video, a downloadable checklist, an infographic, a guide or other types of free content depending on your business and industry. The list is literally endless.
Add these people to an email list and keep building that list over time. Slow but steady wins the race. You can create HUGE results with a very small email list. I know this because many people were able to quit their job and commit full-time to building a profitable online business.
If you’re curious to know how I got started, and how you can begin your own journey to self-employment, you should enroll in my free mini course on making more money. It’ll take you step-by-step through the process of creating a new business using skills you already have.
I know what you’re thinking, so let me stress it again — you don’t have to be a “techie” or know any programming! The website itself can get up and running for less that $50 in a day. And you can use an email marketing solution like MailChimp to manage subscribers, send emails, and track results for free.
3. Turn those subscribers into customers by asking them to buy from you via email.
You can sell whatever you want — a physical or digital product, a course, a service, or even coaching. It’s all based on what’s interesting to you, and what you think you can help your subscribers with the most.
After delivering a ton of free awesome content for a while (emailing your blog posts, YouTube videos, or whatever else you create), now you have the “right” to sell. Really, this means you have a core audience — no matter how small — who anticipates hearing from you, who reads or consumes your work, and who relates to your message.
This is huge.
These people, your Tribe, actually WANT to buy from you. They’re eager for you to produce a real product because they trust you.
This satisfies our innate human instinct for reciprocity — but really it’s because they think that what you offer is valuable, and an actual product puts a price to that value.
Here’s an example how a simple idea can be turned into a $1,000/month online business:
Let’s say you’re a tutor who’s really good at preparing students for the SAT/ACT college entrance exams.
That’s a pretty in-demand skill set with a high hourly rate. But after a while, you might get burned out driving from house to house or teaching big classes.
There’s an easier way.
Instead of going door-to-door teaching the SAT, you could make a website that gives great SAT tips and strategies for free. Create a PDF guide of your top 5 proven strategies for raising test scores and, in exchange for their email addresses, give it away to people who visit your website.
Continue to build that list of email addresses over time. YOUR LIST IS YOUR MONEY MAKER. Treat it with utmost care and respect. Always remember these are real people.
Behind the scenes, you build a simple 6-week video course teaching lessons as if you were in front of a classroom.
(I don’t want to hear you say you don’t have the proper equipment! All you need is an iPhone. Don’t believe me? Casey Neistat is an acclaimed film director, producer, and YouTube star with nearly 2 million subscribers. He films everything he produces on an iPhone. Yup.)
Once every month or two, send an email to your dedicated email list selling the course.
Every time you send, there’s a good chance people will buy. As the list grows, more and more people will buy
(Remember, you’re still peppering them with juicy content in between each sales push. That’s how they grow to love and respect you.)
If you priced the video series at just $97 (which is quite fair, considering how much private tutoring costs) and sold just 10 of those video courses every month, you’d make a quick $1,000 automatically … every single month.
From a TINY email list.
THAT IS LIFE-CHANGING.
- That’s enough money for you to take a vacation.
- That’s enough money to pay off student loans.
- That’s enough money to pay down your debt and finally start saving.
And that’s what I mean. It doesn’t take a lot.
From here, the sky’s the limit. You can easily tweak the “dials” of your internet business and 2x, 5x, 10x that money easily with a few changes.
Keep growing your list and try to imagine what’s possible …
When you first start marketing online, it’s easy to feel overwhelmed by all of the options.
You might know that “IKEA” feeling — when you’re staring at a big box full of pieces, and you’re not confident you have the energy or the patience to put them all together.
Which makes it easy to fall prey to what look like simple solutions.
Some will tell you, you don’t need a website for your business … you just need a Medium account, or some other “ready in 5 minutes” solution. “It’s free! It’s quick!” they say.
But it’s also dangerous. And here’s why.
Don’t build your business on rented land
You can read here about the sad story of a bookstore that was doing everything right, but still had to close … because the rent on their beautiful four-story space tripled overnight.
Bookstores, restaurants, and other brick-and-mortar businesses face this every day. Leases expire, rents go up, and businesses can’t survive the additional financial pressure. The only way around it is to own the land your store is on … but the cost of that can be prohibitive.
This is where it’s nice to be an online-based business. Because the equivalent of owning your building is to center your business around an asset you own and can control — your own self-hosted website.
Work for yourself … not Facebook
If the only place you can connect with customers is on your Facebook page, you essentially work for Facebook.
And they can (and do) change their terms of service whenever they want, without asking you, in a way that can create massive tumult for you. They can also delete your page just because they feel like it. They owe you nothing. And they’re too big to care about your problems.
If the only place you get traffic is Google (either through organic search or pay-per-click), you work for Google.
If 80% of your new customers find you on Pinterest or LinkedIn, you work for Pinterest or LinkedIn.
You have a much better option. You can rely on yourself, and use Facebook and Google and Pinterest as outposts to support your business.
Escaping digital serfdom
Building your business on someone else’s platform is called digital sharecropping (we didn’t come up with that term, Nicholas Carr did), but it could just as easily be called digital serfdom.
You’re the unrecognized peasant who does all the work and takes all the risk. The landlord reaps nearly all of the wealth and benefit.
You can do better.
The other problem with digital serfdom is that the landlord may or may not be here next year.
In the past, content creators put millions of hours into sites like Digg or MySpace. And to say those sites are no longer relevant is a huge understatement.
Sharecropped land, in other words, has a tendency to become less and less fertile over time. It can also be taken away from you at any time, whether or not you do anything wrong.
Here’s what to do instead
There are three assets you should be building today, and should continue to focus on for the lifetime of your business:
- A well-designed website with your own hosting account.
- An opt-in email list, ideally with high-quality automation features.
- A reputation for providing impeccable value.
These things are the equivalent of buying your building instead of renting it. It’s an asset, not a potential liability
More importantly, you can proactively protect your asset by taking website security seriously, avoiding spammy practices with your email, and cultivating a loyal audience who will vouch for you as being a good egg.
What are the best choices?
Our recommendation for your website is WordPress, which not coincidentally is the most popular content management system on the internet. The software itself is free, and it’s become incredibly simple to set up and make your own with spectacular designs (themes), specialty software (plugins), and high-performance speed (hosting). It’s also easy to find someone who will set it up for you — quickly and cheaply.
You’ve put a lot of time and effort into your business — don’t risk it by building your business on someone else’s land. Fortunately, it’s easier than ever before to create a powerful website that you truly own and control.
If you still have trouble starting a business online. I created a online course just for you. A step by step process that will walk you through it at your own pace. This course consists of videos and articles that can help you learn how to get started and will guide you to increasing your income and eventually having the option to leave your job and do whatever you like to do. I believe that passion is more important than money, but money is also very important. Money is like oxygen. We need it to survive. What if you can take your passion online and use it to help others while increasing your income. Would you do it?